Lytro Launches To Transform Photography

I’m still trying to wrap my head around what the actual Lytro product (the camera) is and how it works without seeing it. But damn this sounds exciting.

A big idea to attempt to transform something that hasn’t been truly transformed since the 1800s.

But someone please tell me this doesn’t require Flash on the web. (The images on the site seem to.) Please.

Click on the embed in the link. It’s kind of awesome. To explain what it does takes the fun out of what happens when you try out the embeds. Literally, it’s like taking a single photo that can focus on any individual point in a photo, no problem.

Other cool stuff from Buzzfeed:

49 notes from really cool Tumblrs like ours:

two0ten reblogged this from shortformblog and added:

UM THIS IS COOL AS SHIT. But MAN I can’t keep making these couple hundred dollar purchases…
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THIS IS CRAZY AWESOME.
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vsquaredk reblogged this from ms-golightly and added:

Well… yes… But I’m getting tired of having something JUST off focus =_=
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ms-golightly reblogged this from vsquaredk and added:

Very cool, but it sort of takes away from the artistry of photography.
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1029 reblogged this from shortformblog and added:

THIS IS AMAZING.
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I don’t believe, but if this is real, I want a half-dozen.
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shortformblog reblogged this from parislemon and added:

embed in the link. It’s kind of awesome. To explain what...fun out of what happens when...
parislemon posted this

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