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January 17, 2012
20:48 • 1 month ago
Tags: bad ideas branding celebrity chefs diabetes food networks Novo Nordisk AS paula deen southern cooking
I think it’s completely gross that Paula Deen made $$$ pushing food that makes you sick and will now make $$$ pushing the medication for it.
Twitter user @BradWalsh • Discussing TV chef Paula Deen’s decision to announce that she suffers from diabetes — and at the same time using the opportunity to play spokeswoman for a major diabetes drug company, Novo Nordisk AS. Branding experts think this is an poor way to handle the issue. ”It’s a big change to expect consumers to buy into,” said Allen Adamson, managing director of branding firm Landor New York. We’re with the branding dude. It’s as if she’s trying to reboot herself because she’s in a corner. source (via • follow)
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    I think of her everytime I see/hear the character of “TreeTrunks” on ADVENTURE TIME. “Oh…, I helped. I’m the …. sexiest...
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    Agreed. I saw her on the Today Show this morning and basically thought “Oh, so you concealed your disease for 3 years...
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    Someone clearly woke up on the wrong side of the bed made entirely out of butter.
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    I agree completely—and I’ll have mine without butter, thanks.
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